We’re in good company
Transformative financing for the African film and television industry.
The Source is a South African-based finance facility – and sits at the unique intersection of Corporate Finance and the Creative Industries.
The African creative industries and the African Creator Economy require grassroots expertise.
That is why since inception, the Source has used its unique expertise to tailor make specialized investment models from the ground up – from senior debt to private equity transactions. The kind that are needed for success in this industry.
Leading the charge in to make public and private investment in the creative sector transparent. The Source has a deep understanding of the African Creative Industries and advises public and private clients on the best in class strategy for quantifiable success across the creative economy.
The Fund aims to address a lack of capital and management skills required to leverage the power of African creatives and cultural industries.
The Source aims to expand the social capital of participating African countries in order to contribute to the UN’s Sustainable Development Goals and promote inclusive growth in these economies.
The Source focuses exclusively on the Media and Entertainment sectors in Africa. It was established with the vision of combining creative investment evaluation and company growth strategies with deep operational and financial expertise under one roof and one team.
Challenging the conventional approach of separating these critical activities, The Source aims to harness the synergies of applying quantitative rigor to creative strategy for the benefit of its stakeholders.
The creative industry is a vital component in the development of the African continent.
It’s a rapidly growing sector in the global economy that generates income, creates jobs, and generates exports.
The global film industry was valued at $136 billion in 2018, with Africa accounting for only 2% of this market, or $2.9 billion, despite being home to the third largest film industry in terms of volume.
This discrepancy is due to the limited capacity for African films to compete in high value markets as well as a host of infrastructural challenges.
The Source sits at the unique intersection of Corporate Finance and the Creative Industries.
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At the unique intersection of Corporate Finance and the Creative Industries, our suite of professionals, range from seasoned finance executives to creative experts.
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Secure finance for film and television projects.